Impact of Digital Field Applications

September 01, 2014Report

Accion’s Channels & Technology team assesses the business case, implementation process and effects of using Artoo’s Financial CRM solution at Ujjivan, India’s Top Microfinance Institution. Key findings of this case study include:

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  • Artoo’s usage led to a TAT declined from 21 to 10 days for 68 percent of loans, and 38 percent of clients received their loans within 7 days, a significant improvement.
  • Ujjivan benefited from a 134 percent increase in loan officer productivity, which the management largely attributed to Artoo. Decreased TAT allowed officers to serve more clients more efficiently. Caseload per loan officer increased from 144 pre-DFA to 337 post-DFA
  • The cost of Artoo usage for Ujjivan was U.S. $237,017 in year one; however the increase revenues was US$ 1,197,936 due to improvement in efficiency and productivity
  • Combining these costs and revenues, as a result of productivity improvements, Artoo’s financial CRM solution generated a year-one ROI of U.S. $964,574 for Ujjivan

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